![Old Town Commcerical Association](logos/oldtownlogo.png)
Summary
The Old Town Commercial Association is a non-profit organization revitalizing Lansing Michigan's Old Town. However, they have faced challenges in maintaining an active presence on social media and establishing a consistent brand identity. To address these issues, MSU Street Team Charcoal collaborated with Old Town Commercial Association to create a brand book and implement it through various community engagement activities, including an interactive bucket list and a video series highlighting the various local businesses.
Team
![Team Charcoal](/OldTown/teamcharcoal.png)
![Charcoal Team](/OldTown/teamcharcoalmembers.png)