Summary

ElectraMeccanica's SOLO is a groundbreaking, single-seat, fully electric commuter vehicle. The company conducted a comprehensive analysis of the branding of electric vehicles (EVs) and their Instagram presence, and identified an untapped corner in the market. By positioning the SOLO as a financially accessible vehicle that fits seamlessly into the user's lifestyle, offering unique features such as trunk space, dual entry points, ease of parking, and a cockpit-like experience, the campaign aimed to drive engagement and sales. This was achieved through the design of a new website, commercials, and content creation during a 4-day still and video production shoot at various locations in Beverly Hills, Malibu, Melrose, and El Segundo, with behind-the-scenes footage captured for the client.